The EU Green Deal is driving unprecedented investment in sustainable projects across Europe, but access to these funds remains a major barrier for businesses and individuals.
While the EU and member states have allocated billions to support green transitions, deployment levels remain below expectations due to two major challenges:
The grant application process is notoriously complex, requiring detailed technical and financial information
Many eligible applicants lack the resources or expertise to navigate these requirements, leading to underutilized funds
Even after approval, grants are typically disbursed upon project completion or asset purchase, creating significant delays
For example, funds for heat pump installation or electric vehicle (EV) purchase might only be available months after the initial investment
Without adequate liquidity, many applicants cannot afford to wait, which stalls project adoption and limits overall impact